As Creative Director for Keokee Media & Marketing I developed client relationships that spanned 20 years, I brought both creativity and strategic thinking to marketing across many media platforms. By applying hard-working strategic marketing ideas to strong visuals, I create collateral pieces that weave stories of success, purpose and value.
Click on each success story to see how strategic visuals help sell great product. Each of these clients brought a product of great value to the community, through listening to the clients and a process of discovery, the gems were found and featured in these effective collateral pieces. Together, we created stories that resulted in actions; vacations booked, lives resettled, funding of teacher grants in a public school system, the multi-million dollar sale of a champion line of alpacas, the funding for a two million dollar purchase of a 160 acre Community Forest, a utility company that wins awards for a campaign featuring the real people behind the power source…
Award winning work for NLI ad campaign
In 2018 the communication Director of Northern Lights, a local Utility Co-op, came to us with a need to build esteem with their members because of a perceived threat to the Board. A campaign was created “More Powerful Together” to share strengths of the company based on the “real” people who create it. Personal stories were found about employees, unique products and skills NLI offers and and ways NLI solved member’s power needs. Keokee was credited with an award for Excellence in Communication by the NWPPA for the Ad campaign we created and the photography I directed. Note: There were no challengers to the Co-op Board, leaving it intact and protected.
See the full award.